Brand Guidelines
Referencing IEX
Here's how to reference each of our businesses and legal entities.
COMPANY AS A COLLECTIVE WHOLE (INFORMAL)
IEX
IEX’S STOCK EXCHANGE (INFORMAL)
IEX Exchange
IEX’S FINANCIAL DATA PLATFORM BUSINESS (INFORMAL)
IEX Cloud
Legal Entities
IEX Group, Inc. (Parent Company)
Investors' Exchange LLC (IEX Exchange)
IEX Services LLC (Investors' Exchange LLC's Affiliated Broker-Dealer)
IEX Cloud Services LLC (IEX Cloud)
Describing IEX
What is IEX?
IEX is a financial technology company that operates IEX Exchange, a U.S. securities exchange committed to serving all market participants.
Boilerplate
IEX is a financial technology company that operates IEX Exchange, a U.S. securities exchange committed to serving all market participants. In 2019, IEX introduced its cloud-based financial data platform, called IEX Cloud, which makes it easy for more people to access and use high-quality financial datasets from across the industry. To learn more about the exchange and other IEX businesses visit iex.io or search IEX.
Logo
The logo is composed of the mark and the wordmark. The mark and wordmark should never appear separately in public communications.
All uses of IEX's trademarks, logos or other assets are subject to IEX's Marks Usage Agreement, found at the bottom of this page.
Color Versions
The priority is to use the full-color official logo whenever possible and should not be considered interchangeable with secondary options unless technical requirements mandate it.
Black & White
The black-and-white logo option is to be used when circumstances require black-and-white, when high contrast printing methods are used, or when other visual components compete with the logo.
Alternate Orange Color
This option is the only color alternate version allowed. It can be used in special circumstances such as internal and promotional communication materials. Not to be used in official communications such as sales presentations, press releases, or other official business collateral.
Clear space & minimum size
We have specified half of the mark as the measure and use it to establish the margin around the logo (mark + wordmark).
Minimum Size
Print
.25 inches wide
Digital
50 px wide
Logo Misuse
Please use our logo appropriately and use only assets supplied directly by IEX.
- Never crop, skew, modify, or rotate our logo.
- Never change our logo's colors.
- Never use our old logo.
Color Palette
Our colors reflect our ethos of setting new standards, leveling the playing field, and winning together.
All uses of IEX's trademarks, logos or other assets are subject to IEX's Marks Usage Agreement:
IEX grants you a limited license to download and use the logos and word marks (“IEX Marks”) solely for editorial or educational use or for meeting IEX’s attribution requirements. Use of IEX Marks for commercial purposes without the prior written consent of IEX is prohibited. IEX does not permit or consent to any use of IEX Marks in any manner that is likely to cause confusion by implying association with or sponsorship by IEX. Please consult your legal counsel for advice. All materials that use IEX Marks must adhere to IEX’s branding guidelines above.
IEX does not offer brokerage accounts for retail trading and is not an investment adviser. This means that IEX would never ask individuals for money, securities, crypto or other digital assets, nor recommend investments, and you cannot open an investment account with IEX. If you’re contacted by an entity impersonating IEX, or claiming to be affiliated with us, please contact suspiciousactivity@iextrading.com.