IEX_Logo_Color
  • IEX Exchange
  • IEX Cloud
  • Company
  • Careers
  • News

Brand Guidelines

Referencing IEX

Here's how to reference each of our businesses and legal entities.

COMPANY AS A COLLECTIVE WHOLE (INFORMAL)

IEX

IEX’S STOCK EXCHANGE (INFORMAL)

IEX Exchange

IEX’S FINANCIAL DATA PLATFORM BUSINESS (INFORMAL)

IEX Cloud

Legal Entities

IEX Group, Inc. (Parent Company)

Investors' Exchange LLC (IEX Exchange)

IEX Services LLC (Investors' Exchange LLC's Affiliated Broker-Dealer)

IEX Cloud Services LLC (IEX Cloud)

Describing IEX

What is IEX?

IEX is a financial technology company that operates IEX Exchange, a U.S. securities exchange committed to serving all market participants.

Boilerplate

IEX is a financial technology company that operates IEX Exchange, a U.S. securities exchange committed to serving all market participants. In 2019, IEX introduced its cloud-based financial data platform, called IEX Cloud, which makes it easy for more people to access and use high-quality financial datasets from across the industry. To learn more about the exchange and other IEX businesses visit iex.io or search IEX.


Logo

The logo is composed of the mark and the wordmark. The mark and wordmark should never appear separately in public communications.

Download logo kit

All uses of IEX's trademarks, logos or other assets are subject to IEX's Marks Usage Agreement, found at the bottom of this page.


Color Versions

The priority is to use the full-color official logo whenever possible and should not be considered interchangeable with secondary options unless technical requirements mandate it.

Black & White

The black-and-white logo option is to be used when circumstances require black-and-white, when high contrast printing methods are used, or when other visual components compete with the logo.

Alternate Orange Color

This option is the only color alternate version allowed. It can be used in special circumstances such as internal and promotional communication materials. Not to be used in official communications such as sales presentations, press releases, or other official business collateral.


Clear space & minimum size

We have specified half of the mark as the measure and use it to establish the margin around the logo (mark + wordmark).

Minimum Size
Print
.25 inches wide

Digital
50 px wide


Logo Misuse

Please use our logo appropriately and use only assets supplied directly by IEX.

  • Never crop, skew, modify, or rotate our logo.
  • Never change our logo's colors.
  • Never use our old logo.

Color Palette

Our colors reflect our ethos of setting new standards, leveling the playing field, and winning together.

All uses of IEX's trademarks, logos or other assets are subject to IEX's Marks Usage Agreement:

IEX grants you a limited license to download and use the logos and word marks (“IEX Marks”) solely for editorial or educational use or for meeting IEX’s attribution requirements. Use of IEX Marks for commercial purposes without the prior written consent of IEX is prohibited. IEX does not permit or consent to any use of IEX Marks in any manner that is likely to cause confusion by implying association with or sponsorship by IEX. Please consult your legal counsel for advice. All materials that use IEX Marks must adhere to IEX’s branding guidelines above.

IEX does not offer brokerage accounts for retail trading and is not an investment adviser. This means that IEX would never ask individuals for money, securities, crypto or other digital assets, nor recommend investments, and you cannot open an investment account with IEX. If you’re contacted by an entity impersonating IEX, or claiming to be affiliated with us, please contact suspiciousactivity@iextrading.com.


Technology that moves finance forward.

3 World Trade Center 58th Floor New York, NY 10007
646.343.2000
  • Patent Notice
  • Privacy
  • Terms
  • Trademark Notice
  • Governance
  • Brand Guidelines
IEX Exchange

Get in touch >

The U.S. equities exchange built to make the stock market work for all.

IEX Cloud

Get in touch >

The platform that makes it easy to buy, sell, share, and use data.

Careers

Join our team >

We're hiring! Come build a more transparent financial system with us.

Stock up

Get IEX t-shirt >

This is a fair game, and you just won. Redeem code TRANSPARENCY for an IEX t-shirt (while supplies last).